Course curriculum

    1. Facebook Overview

    2. Facebook Advertising Terms

    1. Meta Business Suite Overview

    2. Meta Business Suite Walkthrough

    3. Ads Manager Overview

    4. Ads Manager Walkthrough

    5. Campaign Objectives Overview

    1. Setting Up your Facebook Ads

    2. Pixel Placement

    3. Pixel Placement Walkthrough

    4. Facebook Ad Anatomy

    5. Ads Campaign Structure

    1. Targeting Audiences

    2. Targeting Options

    3. Budget & Schedule

    4. Ad Creative

    5. Campaign Setup Walkthrough

    6. Ad Setup Walkthrough

    1. Dashboard & Reporting

    2. Key Performance Indicators (KPIs)

    3. Optimizing your Ads

    1. Introduction to Facebook Ads Power 5

    2. Auto Advanced Matching

    3. Account Simplification

    4. Campaign Budget Optimization

    5. Automatic Placements

About this course

  • 29 lessons
  • 3 hours of video content