Email Marketing and Copywriting Fundamentals
Learn how use copywriting best practices and email marketing campaigns to engage, convert, and retain customers
Introduction to Email Marketing
Email Marketing Terms
Email Service Providers Overview
Mailchimp Setup
Mailchimp Walkthrough
How to Create a Campaign in Mailchimp
How to Create a Campaign in Mailchimp Walkthrough
Import Your Audience to Mailchimp
Introduction to Copywriting
Copywriting Terms
The Copywriting Funnel
Writing Effective Headlines
Crafting Calls-to-Actions
Final Quiz
Additional Resources
Survey