Course curriculum

    1. Elements of a Customer Persona

    2. Sample Customer Personas

    3. Customer Persona Terms

    1. Choosing a Name

    2. Claiming your Brand Online

    3. Choosing Colours

    4. Logo Considerations

    1. Introduction to Storytelling

    2. The Elements of a Story

    3. The Three Act Play

    4. Team Sport

    5. The Hero's Journey

    6. The Founder's Story

    7. Conclusion

    1. Final Quiz

    2. Additional Resources

    3. Survey

About this course

  • 17 lessons
  • 1.5 hours of video content